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What Is A Value Proposition And Why Do I Need One?

What is a Value Proposition? Is a promise of value to be delivered and acknowledged. It’s also a belief from the customer how value (benefit) will be delivered and experienced. In a nutshell, value proposition is a clear statement (or headline in website landing pages) that explains how your product solves customers’ problems or improves their

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Top 5 Things Small Businesses Can Learn From Benefit Cosmetics Cofounders Jean And Jane Ford

Just in time for Small Business Week. I want to share with you a interview with Jean and Jane Ford Co-founders Jean and Jane Ford from the “Women Who Launch” event at Square. Benefit cosmetics was founded nearly 40 years ago, guided by the motto “When opportunity knocks, don’t complain about the noise!” in San

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