More and more people are using Google to search for businesses near them. If you’re not taking advantage of Google Business Profile (formally Google My Business), you’re missing out on a huge opportunity to reach new customers. In this guide, we will show you how to get started with Google Business Profile and start driving more traffic to your local business.
What is Google Business Profile (formally Google My Business)?
Google Business Profile is a free tool that allows businesses to create a Google listing for their business. This listing includes information such as the business name, address, phone number, website, and hours of operation. Google Business Profile also allows businesses to add photos and videos, and to respond to reviews.
Why is Google Business Profile important?
Google Business Profile is important because it allows businesses to be found easily on Google. When someone searches for a business near them, Google will show the businesses that have a Google listing first. This means that if you’re not listed on Google, you’re missing out on potential customers.
How do I get started with Google Business Profile?
To get started with Google Business Profile, visit business.google.com and click Get Started. You will need to create a Google account if you don’t already have one. Once you have created your account, you will be asked to provide some information about your business. This information includes the name of your business, the address, phone number, website, and hours of operation. You will also be asked to add some photos and videos.
Once you have created your Google listing, it will take a few days for Google to review it. Once it has been reviewed, Google will publish it and you will start receiving traffic from Google.
How to Verify Your Business on Google
Google Business Profile allows businesses to verify their Google listing. This is important because it helps to ensure that the business information is accurate and up-to-date. There are two ways to verify your Google listing: by phone or by postcard.
To verify your Google listing by phone, you will need to provide a verification code that Google will send to your phone. To verify your Google listing by postcard, you will need to provide a verification code that Google will send to your business address.
Once you have verified your Google listing, it will be published on Google and you will start receiving traffic from Google.
How can I improve my Google Business Profile listing?
There are a few things you can do to improve your Google Business Profile listing.
- Make sure that all of the information is correct and up-to-date.
- Add photos and videos to showcase your business.
- Respond to reviews from customers.
- Use keywords in your business name and description.
- Claim your Google Business Profile listing.
To claim your Google Business Profile listing, visit business.google.com and click Manage this business. You will need to provide some information about your business, including the name of your business, the address, phone number, website, and hours of operation.
How often should I post on Google Business Profile?
There is no set frequency for posting on Google Business Profile. However, we recommend posting at least once a week. This will keep your listing up-to-date and ensure that potential customers can find you easily on Google.
What should I post on Google Business Profile?
There are a few things you can post on Google Business Profile.
- Posts about upcoming events or promotions.
- Photos of your business or products.
- Customer reviews.
- Blog posts from your website.
- Posts about changes to your business hours or location.
- Anything else that is relevant to your business.
How does Google Business Profile help me get reviews?
Google Business Profile helps you get reviews by providing a link to your Google listing on your website and in email signatures. You can also ask customers to leave reviews on Google by including a review request form on your website or in your marketing materials.