Website

3 Steps to Choosing The Perfect Colors for your Website (What is the Best Website Color?)

While choosing the right colors for your website can be overwhelming, it can be done in three simple steps.   Step One: Review Perfect Customer & Current Logo/Branding Here are some questions to ask yourself: Is my perfect customer male or female? What colors are currently used in my store? What colors are currently in my logo? What colors …

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Website and Marketing Terms You Should Know Before Building a Website

Website and Marketing Terminology Value Proposition or value statement: This is a promise of value to be delivered and acknowledged. It’s also a belief from the customer how value (benefit) will be delivered and experienced. In a nutshell, the value proposition is a clear statement that explains how your product solves customers’ problems or improves their …

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