Imagine you’re visiting someone’s home for the first time. You approach their door and notice a porch swing begging for a mid-morning coffee chat. You look down at the doormat and it reads, “Come in, friend.” You smile and enter with confidence. In a different scenario, you approach someone else’s home for the first time. […]
Learn 9 simple steps to start target marketing and grow your small business now. Whether you are a new business owner or experienced, these steps will give you a fresh approach to target marketing. Get tools for creating customer profiles and gathering the information you need to make smarter marketing decisions.
While choosing the right colors for your website can be overwhelming, it can be done in three simple steps. Step One: Review Perfect Customer & Current Logo/Branding Here are some questions to ask yourself: Is my perfect customer male or female? What colors are currently used in my store? What colors are currently in my logo? What colors
Website and Marketing Terminology Value Proposition or value statement: This is a promise of value to be delivered and acknowledged. It’s also a belief from the customer how value (benefit) will be delivered and experienced. In a nutshell, the value proposition is a clear statement that explains how your product solves customers’ problems or improves their