What Is A Value Proposition And Why Do I Need One?
What is a Value Proposition?
Is a promise of value to be delivered and acknowledged. It’s also a belief from the customer how value (benefit) will be delivered and experienced. In a nutshell, value proposition is a clear statement (or headline in website landing pages) that
- explains how your product solves customers’ problems or improves their situation (relevancy),
- delivers specific benefits (quantified value),
- tells the ideal customer why they should buy from you and not from the competition (unique differentiation)
Why do I need a good Value Proposition?
A good value proposition or statement makes all your marketing easier, faster, and cheaper.
A strong value statement or proposition will allow you to:
What Makes a good Value Proposition?
- explains how your product solves customers’ problems or improves their situation (relevancy),
- delivers specific benefits (quantified value),
- tells the ideal customer why they should buy from you and not from the competition (unique differentiation)
- Is specific
- Mirrors language your customer would use to describe your products benefit.
Where will I use the value proposition or Unique Value Statement?
- Social Media
- Website Design
- Home Page copy (written words).
- Landing Pages
- Online Ads
- Blog Ideas
- Headlines for marketing material.
- Key Messages
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