Direct Mail Explained According to USPS, 77% of American consumers sort through their physical mail immediately. That is just one of the more-than-good-enough reasons to consider direct mail if you are looking for a way to attract new customers. This marketing method can be a great technique to reach potential customers who may not know …
Lately, I’ve noticed that the small business owners I coach are facing the same stumbling block: they’re afraid to try new tactics or approaches for their businesses. They don’t want to do anything that would damage their prospects, like posting something on social media that gets no engagement, or driving away customers because they’re being …
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