Learn with Molly
Current Offered Classes
Automate to Ai Elevate: A Personal Tale of Business Transformation
For: Small & Medium size Businesses
Length: 1.5 Hours
Discover the transformative journey from manual processes to AI-driven efficiency with Molly O’Kane. Through personal anecdotes and practical examples, this session explores the integration of automation and AI in business, illustrating the shift from basic scheduling tools to sophisticated AI applications. Attendees will learn not just the ‘how’ but the ‘why’ behind embracing digital tools for enhanced productivity, creativity, and satisfaction.
Learn
Understand the Evolution: Trace the transition from simple automation to advanced AI, learning the impact on business operations and personal growth.
Practical Application: Identify actionable strategies for integrating AI into your daily tasks, enhancing efficiency, and client engagement.
Cultivate Happiness: Explore how technology can free up time for creativity and lead to greater job satisfaction and client happiness.
Plan for Action: Develop a personalized commitment to action, leveraging insights from the session to guide your digital transformation journey.
AI-Powered Branding & Content Mastery for Business Growth
For: Business Owners
Length: 1.5 Hours
Join me, Molly O’Kane, for an interactive workshop tailored to business owners, “AI-Powered Branding & Content Mastery for Business Growth.” In this session, you will learn how to leverage artificial intelligence to strengthen your brand’s identity and supercharge your content marketing efforts. We’ll dive into practical AI tools designed to save time and increase impact, making it easier to connect with your target audience and grow your business.
Through hands-on exercises, real-world examples, and live demonstrations, you’ll discover how to use AI to develop authentic content that resonates with your customers and aligns with your business goals. By the end of this session, you’ll have actionable strategies for integrating AI into your marketing, allowing you to focus on what matters most—growing your business.
Key Takeaways:
- AI-Driven Content Creation: Learn how AI can streamline content production, saving you time while maintaining authenticity.
- Refining Brand Voice: Discover how AI helps you identify and refine a brand voice that speaks to your ideal customer.
- Measuring Success with AI: Understand how to track the effectiveness of AI-powered content strategies and continuously improve engagement.
- Boosting Competitive Edge: Gain insight into how AI can help you stay ahead in your market by optimizing your branding and content efforts.
This workshop is perfect for business owners looking to enhance their digital presence, connect deeply with their audience, and drive measurable growth with AI.
Content, Storytelling & Calls-to-Action (Oh my)
For: Small & Medium size Businesses
Length: 2 Hours
Get serious about the three things that make your web pages come alive. A successful webpage must be well-designed, informative, engaging, and persuasive.
Learn
- Content – all the ‘stuff’ on the page
- Storytelling – The secret sauce to transforming boring into brilliant
- Calls-to-action – Because it all doesn’t matter if the reader doesn’t buy/call/or whatever they should do next!
Supercharge your SEO & Google Analytics
For: Small & Medium Size Businesses
Length: 2 Hours
This workshop provides a powerful yet digestible overview of SEO and Google Analytics for your website. Learn how to effectively rank on the first page of Google and leverage data to optimize your online presence.
Learn:
- Best practices to continuously improve your SEO and website performance
- The importance of keywords, keyword research, and their impact on ranking
- Essentials for on-page SEO, including content optimization and mobile-friendliness
- Introduction to Google Analytics 4 (GA4) insights, user engagement, and how to measure results
- Practical steps for setting up Google Search Console and linking it with GA4
- How Search Experience Optimization (SXO) enhances both user experience and SEO rankings
Building Your Brand
For: Consultants, Coaches & Freelancers
Length: 2 Hours
Consultants and freelancers encounter unique challenges, participants will explore the ways to build a strong personal brand and market presence, and practice communicating the value of their time and expertise.
Learn
- 6 Steps to Sales & Marketing for Freelancers/ Consultants
- Branding
- Resources
Intro to Email Marketing: the Best Bang for your Buck
For: Small & Medium Size Businesses
Length: 1.5 Hours
Email is the perfect way to jumpstart your business’ marketing efforts! Email marketing is the way to go if you’re looking for a high-impact, low-cost platform that can be used in any situation. With email comes along many benefits such as being able to reach more people with one message than would ever respond otherwise due to its accessibility and simplicity of use – which makes it perfect no matter what kind of business or industry you’re wanting to advertise towards! The ROI on email is even larger than social media.
Learn
- How to grow your business using Email Marketing
- 5 Steps to Email Marketing
- Tools and Ideas
Basics of SEO for Local Searches
For: Local Businesses & Retail Locations
Length: 1.5 Hours
Get ready to take control of your online presence in 2024! In this engaging 1.5-hour workshop, we’ll dive into the core SEO strategies every local business needs to thrive in search results. Learn how to set up tools like Google Search Console, explore effective keyword research, and optimize your Google Business Profile to get found by your ideal customers.
Takeaways:
- Understand the fundamentals of Local SEO
- Tools and techniques to simplify your SEO efforts
- Practical steps to increase your website’s traffic and rankings
Search Engine Savvy: Make Friends with Google & the Gang
For: Small & Medium Size Businesses
Length: 1.5 Hours
When your potential customers and site visitors search at Google, Bing, and Yahoo! … does your Web site appear in the results? At or near the top? In this class, we will be exploring SEO tactics to get your business ready for 2022 & beyond. You’ll leave having a better understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
This workshop provides a bite-sized yet comprehensive overview of Google and search engines
Learn
- What is SEO and why it matters
- How search engines work
- How rankings work on Google
- Paid versus organic search
- Intro to Google business profile
- Building your Google business profile
Social Media Essentials
For: Small to Medium Size Businesses
Length: 2 Hours
Social Media Essentials is a class that will teach you how to manage your social media accounts efficiently and with the right balance of care. You`ll learn all about which platform is best, what type of posts, and get tools to help you find success in an increasingly competitive world.
Learn
- How to Choose Your Social Media Focus
- Loads of ideas to try out
- There are tools to make your life easier!
Get Your Business Found- Google My Business + Ask Me Anything
For: Local Businesses & Retail Locations
Length: 1.5 Hours
Google My Business is an essential tool for any business to have a presence on the internet. Google my BUSINESS has many features including creating profiles; responding positively (or negatively) via reviews posted online; adding photos from products themselves if there isn’t already enough content showing up within Maps alone – all while answering questions like “What exactly do I need?”
You’ll be able to use this webinar as soon learn about some tips that will help increase customer engagement analytics in order to get more out of each interaction between yourself or one-of-a-kind product experience
Learn
- Creating a free Business Profile
- Customer Engagement Analytics
- The Google My Business App
- Required Verification
- Bonus: Ask me Anything
Introduction Online Marketing
Find Your Strategy
For: Small to Medium Size Businesses
Length: 2 Hours
When you’re running a business and the digital landscape is constantly changing, it can be hard to keep up. With so many other responsibilities that need attention too—how do we find time for marketing strategies in this situation? It’s hands-on work! Learn which strategies to focus on for your business.
Learn
- Introduction to marketing strategies.
- Hands-on Workshop.
- Walk away with a focused plan.
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
For: Small Business Owners, Start-Ups, Those just getting started with Social Media, Those interested in understanding how social media works
Length: 5 Classes-2 Hours Each
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Class One: Introduction to Online Marketing & Social Media
Class Two: 10 Best Practices for Business Success on Facebook & Twitter
Class Three: How to Grow Your Business with Pinterest & Instagram
Class Four: YouTube & LinkedIn
Class Five: Email Marketing & Your Website, where to start with online ads
Best 10 Online Tips Restaurants Can Use to Get New Customers + Ask Me Anything
For: Restaurants
Length: 1.5 Hours
In this class, we will be exploring 10 ways restaurants can use technology including delivery apps and social media like Yelp, Facebook, Instagram, and Google My Business to gain new customers and increase orders.
Learn
- Yelp (Reviews, Check-In offers)
- Google My Business (Reviews, Map, Search)
- Food Delivery Apps (Marketplace effect, don’t need to keep up with Technology)
- Facebook (Order Food, User Generated Content)
- Ask Me Anything
INTRO TO ONLINE ADVERTISING: 3 STEPS
For: Small Businesses
Length: 1.5 Hours
Why not use the power of online marketing to reach more customers? It’s easier than ever before. Learn about some great tools that will help you with your business, and try out these ideas for yourself!
Learn
- Introduction to online advertising
- Loads of Ideas to Try
- There are tools to make your life easier!
LinkedIn: How to Connect with Customers + Ask Me Anything
For: Service Businesses & B2B
Length: 1.5 Hours
When it comes to social media, you might be wondering what the best platform is. Well consider this – LinkedIn can nail your needs and provide more value than other sites! It’s an expert network that helps build relationships with people in various industries as well as develop sales pipelines for companies by using its powerful tools such as job lists or connections who may have an interest in buying from them down the road (or now). So why not take advantage?
Learn
- All about LinkedIn
- Loads of ideas to try out
- There are tools to make your life easier!
- Ask Me Anything
Join the Instagram Party: 10 Tips For Local Retail Businesses & Restaurants
For: Local Businesses & Restaurants Locations
Length: 2 Hours
Take your Instagram game up another notch with this class! Learn how to take better pictures and work on perfecting the art of storytelling through different media. Learn how to use it like a pro in this class, with special attention paid towards taking great pictures and lighting techniques that will make you stand out on IG stories or feed!
Learn
- From beginner to intermediate on Instagram, we have something for everyone
- Loads of ideas to try out
- There are tools to make your life easier!
Best 10 Online Tips Food Businesses Can Use to get Customers + Ask Me Anything
For: Food Businesses
Length: 1.5 Hours
The world is changing, and so are the ways in which people shop for food. For a business to be successful nowadays it needs more than just good-tasting products; they need customer acquisition abilities too! Learn the ways online marketing can help you attract new customers.
Learn
- 10 Online Tips for Food Businesses
- Loads of ideas to try out
- There are tools to make your life easier!
- Ask Me Anything
Get Your Business Found- Google My Business + Ask Me Anything
For: Local Businesses & Retail Locations
Length: 1.5 Hours
Google My Business is an essential tool for any business to have a presence on the internet. Google my BUSINESS has many features including creating profiles; responding positively (or negatively) via reviews posted online; adding photos from products themselves if there isn’t already enough content showing up within Maps alone – all while answering questions like “What exactly do I need?”
You’ll be able to use this webinar as soon learn about some tips that will help increase customer engagement analytics in order to get more out of each interaction between yourself or one-of-a-kind product experience
Learn
- Creating a free Business Profile
- Customer Engagement Analytics
- The Google My Business App
- Required Verification
- Bonus: Ask me Anything
Getting Started with Google Analytics
For: Small Businesses
Length: 1.5 Hours
Measuring the effectiveness of your marketing and sales efforts is imperative to making an informed business plan. Learn the basics of Google Analytics and how to use this powerful Google tool to increase traffic and sales for your business.
What we’ll cover:
• Set up Google Analytics correctly in just a few minutes
• Increase traffic & sales by focusing on the few metrics that actually matter
• Track the success of social media and marketing campaigns
Learn
- Basic Features of Google Analytics
- Loads of ideas to try out
- There are tools to make your life easier!
Don't See Class Your Looking For
Contact me.
I can only make a new class a quarter.
Custom Class
Classes for Agencies and Advisers (Train the Trainer)
AI-Enhanced Branding & Content for Client Success
For: Agencies & Consultants
Length: 1.5 Hours
Join me, Molly O’Kane, for our cutting-edge workshop, “AI-Enhanced Branding & Content for Client Success.” This workshop is designed to elevate your marketing strategies by integrating artificial intelligence, focusing on crafting authentic and engaging brand identities and content. We’ll explore practical tools and techniques that enable you and your clients to create narratives that captivate and connect deeply with your audiences. Through interactive discussions, live demos, and real-world applications, you’ll learn how to utilize AI to discover unique brand voices and develop dynamic content strategies.
By the end of this session, you’ll confidently navigate the AI landscape, using technology to tell genuine stories and engage effectively with your audience. Gain the skills and insights needed to leverage AI for enhancing your brand’s digital presence and creating meaningful connections.
Learn
AI Integration Mastery: Gain fluency in incorporating AI into marketing strategies, enhancing competitive advantage.
Discover and Refine Brand Voices: Utilize AI to identify and polish authentic brand voices, ensuring they resonate with your target audience.
AI-Driven Content Strategies: Acquire the skills to create and implement content strategies that engage and captivate, leveraging AI’s capabilities.
Measure Success with AI: Learn to evaluate the effectiveness of AI-driven initiatives, using insights to boost engagement and achieve marketing goals.
Don't See Class Your Looking For
Contact me.
I can only make a new class a quarter.
Custom Class
Steps to Schedule
Step 1: Choose Class
Pick class you are interested in offering or contact me to discuss new class. FYI- I can only offer one brand new class a quarter.
Step 2: Schedule
Use the links provided by email to book class time in Molly's Calendly. Sometimes I forget to unlock the calendar. Email me if you can't find a time.
Step 3: Email
Send welcome email to registered clients.
Retired classes
- 10 WAYS TO THRIVE IN BUSINESS DESPITE COVID
- ONLINE GIFT CARDS FOR SMALL BUSINESSES * GET READY FOR SMALL BUSINESS SATURDAY
- WEBSITE BEST PRACTICES FOR LOCAL SMALL BUSINESSES
- GOOGLE ANALYTICS (Part 1 & 2)
- FACEBOOK/ INSTAGRAM ADS (Part 1 & 2)
SOCIAL MEDIA GOAL SETTING & SCHEDULING TOOL
