Learn with Molly
Current Offered Classes
AI-Powered Business Naming & Branding: Creating a Unique Identity
For: New Businesses and Preventures
Length: 1.5 Hours
In this interactive class, small business owners will explore how to use AI tools to brainstorm and choose a memorable business name and develop a compelling brand identity. With the help of AI, participants will learn how to create a name that resonates with their target audience and stands out in a competitive market. Additionally, this class will cover how to align branding elements (such as logos, color schemes, and messaging) with the business name and mission using AI tools.
Learn
- Use AI tools to generate a unique and memorable business name.
- Create a visually appealing and cohesive brand identity, including logo, colors, and fonts.
- Develop a brand message that resonates with their target audience.
- Confidently launch their brand with a strong foundation for marketing and customer engagement.
Building Your First Website with AI: From Concept to Launch
For: New Businesses and Preventures
Length: 1.5 Hours
In this practical, hands-on class, participants will learn how to build their first professional website using AI-powered tools. The class is designed for individuals who have little to no technical experience but want to establish a strong online presence for their new business. By the end of the session, participants will have the knowledge and tools to create a functional and visually appealing website with minimal effort, saving both time and money.
Learn:
- Choose the best AI-powered website builder for your business.
- Design a fully functional website that reflects their brand and goals.
- Create and optimize content with AI tools to improve customer engagement and SEO.
- Test their website to ensure it is responsive and ready for launch.
- Understand how to continue refining their website over time as their business grows.
Mastering AI for Brand Voice Development
For: New Businesses and Preventures
Length: 1.5 Hours
In this class, participants will learn how to use AI tools to define, refine, and maintain a consistent brand voice across all their business communications. Establishing a clear and authentic brand voice is crucial for building a connection with customers and standing out in a competitive market. This session will guide participants in utilizing AI to create compelling brand messaging that resonates with their audience and strengthens their overall brand identity.
Learn
- Define and refine their business’s brand voice using AI tools.
Create consistent brand messaging across various platforms using AI-generated content.
Develop and document brand voice guidelines for ongoing use.
Continuously improve their brand voice by gathering feedback and refining content through AI.Use AI tools to generate a unique and memorable business name.
Social Media Strategy for New Businesses: AI-Driven Content & Scheduling
For: New Businesses and Preventures
Length: 1.5 Hours
This session will help small business owners learn how to create an effective social media strategy from scratch, using AI tools to generate content, schedule posts, and analyze performance. Participants will understand how to leverage AI to manage social media efficiently, ensuring they create a consistent brand presence, engage their audience, and grow their online visibility without spending hours on content creation or social media management.
Learn:
- Use AI tools to create engaging, on-brand content for social media.
Automate the scheduling and posting of content across multiple social media platforms.
Analyze the performance of their social media efforts and make data-driven adjustments.
Develop a consistent and effective social media strategy that helps them grow their online presence and connect with their target audience.
AI-Enhanced Marketing for New Businesses: Creating Targeted Campaigns
For: New Businesses and Preventures
Length: 1.5 Hours
In this session, participants will learn how to use AI tools to develop personalized, data-driven marketing campaigns that effectively reach their target audience. The class will cover how AI can optimize various aspects of digital marketing, from audience segmentation to ad copy generation, ensuring that new businesses can run efficient, cost-effective campaigns that drive engagement and conversions.
Learn
- Use AI tools to create personalized, targeted marketing campaigns.
Write compelling ad copy with AI that resonates with their audience.
Leverage AI for audience segmentation and automated marketing.
Track and analyze marketing campaign performance using AI tools.
Optimize their marketing strategy based on data-driven insights provided by AI.
Building an AI-Powered Email Marketing Strategy for New Businesses
For: New Businesses and Preventures
Length: 1.5 Hours
In this session, participants will learn how to build an effective email marketing strategy from the ground up using AI-powered tools. This class is designed for new business owners looking to create personalized, automated email campaigns that engage customers, increase conversions, and drive business growth. The session will cover everything from list segmentation to email copy creation, automation, and performance analysis, all enhanced with AI technology.
Learn:
- Use AI tools to segment their email list and personalize content for different audience groups.
Create compelling and engaging email content with the help of AI.
Automate email campaigns to nurture leads and maintain customer relationships.
Set up A/B tests and use AI-driven analytics to optimize email campaign performance.
Re-engage inactive subscribers with targeted, AI-powered re-engagement campaigns.
Smart Choices: When to Automate and When to Use AI in Your Small Business
For: Small Business Owners
Length: 1.5 Hours
Join Molly O’Kane for a small business-focused workshop designed to help you navigate the decision-making process around automation and AI tools. This class is tailored to entrepreneurs and small business owners looking to streamline operations, save time, and grow sustainably. Learn how to evaluate your daily tasks to decide what can be automated, what requires AI, and what should remain hands-on.
Through relatable stories and actionable insights, you’ll leave empowered with a clear understanding of when and how to integrate these tools to free up time and focus on building a thriving business.
Learn
- Automation vs. AI: Understand the key differences and how they can address common small business challenges.
- Automation Opportunities: Identify repetitive or time-consuming tasks in your business that are ripe for automation.
- AI-Driven Creativity: Explore how AI can help you brainstorm ideas, create marketing content, or optimize workflows.
- Tool Recommendations: Discover beginner-friendly tools tailored for small businesses to start implementing immediately.
- Step-by-Step Guide: Leave with a personalized plan for integrating automation and AI into your business strategy.
AI in Action: Simple Tools to Save You 10+ Hours a Week
For: Small Business Owners
Length: 1.5 Hours
Time is money, especially for small business owners wearing multiple hats. In this workshop, Molly O’Kane reveals the power of AI tools to streamline your daily operations and reclaim your time. Whether it’s managing your schedule, generating content, or automating repetitive tasks, you’ll discover how AI can handle the mundane, leaving you free to focus on growing your business.
Packed with practical examples and hands-on guidance, this session will equip you with the confidence to adopt AI tools that deliver real results. By the end of the workshop, you’ll know exactly how to implement these tools to save time, reduce stress, and enhance productivity.
Learn:
- AI Essentials for Beginners: Get a clear understanding of AI and how it can fit into your small business operations.
- Time-Saving Tools: Discover practical AI tools for scheduling, customer support, marketing, and more.
- Automation Made Simple: Learn how to identify tasks you can automate to save hours every week.
- Actionable ROI: See real-world examples of how AI has saved time and money for small business owners.
- Personalized Plan: Walk away with a customized list of tools and steps to start saving time in your business today.
AI-Powered Marketing Made Easy
For: Small Business Owners
Length: 1.5 Hours
Marketing is the lifeblood of your small business, but it often feels overwhelming and time-consuming. In this interactive workshop, Molly O’Kane will show you how AI tools can simplify your marketing efforts, save time, and amplify your results. From generating engaging social media content to crafting compelling email campaigns, this class will equip you with the knowledge and tools to supercharge your marketing with AI.
You’ll explore real-world examples, try hands-on exercises, and leave with practical strategies to make AI a seamless part of your marketing toolkit. Whether you’re looking to boost your brand’s visibility or connect more deeply with your audience, this workshop will show you how AI can make it happen—easily and effectively.
Learn
- AI for Content Creation: Use AI to quickly generate blog posts, social media captions, and email campaigns that resonate with your audience.
- Refining Your Brand Voice: Discover how to ensure your AI-generated content stays authentic and aligned with your brand.
- Time-Saving Tools: Learn about beginner-friendly AI marketing tools and how to integrate them into your daily workflow.
- Practical Strategies: Develop a step-by-step approach to using AI for consistent and engaging marketing efforts.
- Marketing ROI with AI: Understand how to measure the success of your AI-powered campaigns and refine your strategy for ongoing growth.
Your AI Assistant: Master Ai for Everyday Business Tasks
For: Small Business Owners
Length: 1.5 Hours
Curious about how Ai can help your business? This workshop is designed for small business owners who want to explore the practical, time-saving applications of AI chat assistants like ChatGPT, Gemini, Claude. Molly O’Kane will guide you step-by-step, showing you how to use Ai to streamline tasks, brainstorm ideas, and boost productivity.
From crafting emails to generating marketing content and even planning your next big project, this class will give you the confidence and skills to integrate Ai into your daily workflow. By the end of the session, you’ll see Ai not just as a trendy tool, but as a reliable assistant for easily tackling your business challenges.
Learn:
- Ai Basics: Understand what Ai is and how it works with easy-to-follow examples.
- Practical Use Cases: Discover how to use Ai for writing emails, generating social media posts, brainstorming, and more.
- Crafting Effective Prompts: Learn how to ask the right questions to get the most accurate and useful responses.
- Tool Customization: Explore ways to personalize Ai for your unique business needs.
- Actionable ROI: Walk away with a set of ready-to-use prompts and workflows to save time and increase productivity.
Creating Your First Prompt: Unlock the Power of AI
For: Small Business Owners
Length: 1.5 Hours
Ready to harness the power of AI but not sure where to start? The secret lies in crafting the perfect prompt. In this hands-on workshop, Molly O’Kane will guide you through the essentials of creating effective prompts to get the most out of AI tools like ChatGPT, Claude, and Gemini. Whether you want to write better marketing content, streamline customer communication, or solve business problems, learning to craft prompts is your first step toward mastering AI.
This beginner-friendly class will help you understand how AI thinks and provide simple, actionable techniques to structure your prompts for success. By the end, you’ll have the confidence to use AI to tackle real-world challenges in your business.
Learn
- Prompt Basics: Understand what prompts are and why they’re the key to getting great results from AI tools.
- Crafting Clear Prompts: Learn how to structure prompts to generate accurate, actionable, and creative AI outputs.
- Business Applications: Explore examples of prompts for tasks like email writing, marketing, brainstorming, and problem-solving.
- Troubleshooting & Refining: Discover how to adjust your prompts when the AI doesn’t deliver what you need.
- Take-Home Toolkit: Leave with a set of example prompts and a framework to create your own for any business situation.
AI for Better Customer Experiences: Build Loyalty & Satisfaction
For: Small Business Owners
Length: 1.5 Hours
Great customer experiences drive loyalty and referrals, but delivering exceptional service can be challenging for time-strapped small business owners. In this workshop, Molly O’Kane will show you how AI tools can help you deliver better customer experiences without adding to your workload. From chatbots that provide 24/7 support to personalization tools that make every interaction feel special, you’ll learn how AI can create happier, more engaged customers.
This class focuses on practical, approachable ways to integrate AI into your customer interactions, helping you enhance satisfaction while freeing up time to focus on growing your business.
Learn:
- The Role of AI in Customer Service: Understand how AI tools like chatbots and automated responses can improve response times and service quality.
- Personalization Made Easy: Learn how AI can tailor recommendations, offers, and communications to create meaningful customer connections.
- Streamlining Communication: Discover how AI can help you manage customer inquiries, follow-ups, and feedback efficiently.
- Practical Tools: Explore beginner-friendly AI solutions for customer support, email segmentation, and more.
- Action Plan: Develop a simple strategy to implement one AI tool to improve customer experiences in your business.
Automate to Ai Elevate: A Personal Tale of Business Transformation
For: Small & Medium size Businesses
Length: 1.5 Hours
Discover the transformative journey from manual processes to AI-driven efficiency with Molly O’Kane. Through personal anecdotes and practical examples, this session explores the integration of automation and AI in business, illustrating the shift from basic scheduling tools to sophisticated AI applications. Attendees will learn not just the ‘how’ but the ‘why’ behind embracing digital tools for enhanced productivity, creativity, and satisfaction.
Learn
Understand the Evolution: Trace the transition from simple automation to advanced AI, learning the impact on business operations and personal growth.
Practical Application: Identify actionable strategies for integrating AI into your daily tasks, enhancing efficiency, and client engagement.
Cultivate Happiness: Explore how technology can free up time for creativity and lead to greater job satisfaction and client happiness.
Plan for Action: Develop a personalized commitment to action, leveraging insights from the session to guide your digital transformation journey.
AI-Powered Branding & Content Mastery for Business Growth
For: Business Owners
Length: 1.5 Hours
Join me, Molly O’Kane, for an interactive workshop tailored to business owners, “AI-Powered Branding & Content Mastery for Business Growth.” In this session, you will learn how to leverage artificial intelligence to strengthen your brand’s identity and supercharge your content marketing efforts. We’ll dive into practical AI tools designed to save time and increase impact, making it easier to connect with your target audience and grow your business.
Through hands-on exercises, real-world examples, and live demonstrations, you’ll discover how to use AI to develop authentic content that resonates with your customers and aligns with your business goals. By the end of this session, you’ll have actionable strategies for integrating AI into your marketing, allowing you to focus on what matters most—growing your business.
Key Takeaways:
- AI-Driven Content Creation: Learn how AI can streamline content production, saving you time while maintaining authenticity.
- Refining Brand Voice: Discover how AI helps you identify and refine a brand voice that speaks to your ideal customer.
- Measuring Success with AI: Understand how to track the effectiveness of AI-powered content strategies and continuously improve engagement.
- Boosting Competitive Edge: Gain insight into how AI can help you stay ahead in your market by optimizing your branding and content efforts.
This workshop is perfect for business owners looking to enhance their digital presence, connect deeply with their audience, and drive measurable growth with AI.
Content, Storytelling & Calls-to-Action (Oh my)
For: Small & Medium size Businesses
Length: 2 Hours
Get serious about the three things that make your web pages come alive. A successful webpage must be well-designed, informative, engaging, and persuasive.
Learn
- Content – all the ‘stuff’ on the page
- Storytelling – The secret sauce to transforming boring into brilliant
- Calls-to-action – Because it all doesn’t matter if the reader doesn’t buy/call/or whatever they should do next!
Supercharge your SEO & Google Analytics
For: Small & Medium Size Businesses
Length: 2 Hours
This workshop provides a powerful yet digestible overview of SEO and Google Analytics for your website. Learn how to effectively rank on the first page of Google and leverage data to optimize your online presence.
Learn:
- Best practices to continuously improve your SEO and website performance
- The importance of keywords, keyword research, and their impact on ranking
- Essentials for on-page SEO, including content optimization and mobile-friendliness
- Introduction to Google Analytics 4 (GA4) insights, user engagement, and how to measure results
- Practical steps for setting up Google Search Console and linking it with GA4
- How Search Experience Optimization (SXO) enhances both user experience and SEO rankings
Building Your Brand
For: Consultants, Coaches & Freelancers
Length: 2 Hours
Consultants and freelancers encounter unique challenges, participants will explore the ways to build a strong personal brand and market presence, and practice communicating the value of their time and expertise.
Learn
- 6 Steps to Sales & Marketing for Freelancers/ Consultants
- Branding
- Resources
Intro to Email Marketing: the Best Bang for your Buck
For: Small & Medium Size Businesses
Length: 1.5 Hours
Email is the perfect way to jumpstart your business’ marketing efforts! Email marketing is the way to go if you’re looking for a high-impact, low-cost platform that can be used in any situation. With email comes along many benefits such as being able to reach more people with one message than would ever respond otherwise due to its accessibility and simplicity of use – which makes it perfect no matter what kind of business or industry you’re wanting to advertise towards! The ROI on email is even larger than social media.
Learn
- How to grow your business using Email Marketing
- 5 Steps to Email Marketing
- Tools and Ideas
Basics of SEO for Local Searches
For: Local Businesses & Retail Locations
Length: 1.5 Hours
Get ready to take control of your online presence in 2024! In this engaging 1.5-hour workshop, we’ll dive into the core SEO strategies every local business needs to thrive in search results. Learn how to set up tools like Google Search Console, explore effective keyword research, and optimize your Google Business Profile to get found by your ideal customers.
Takeaways:
- Understand the fundamentals of Local SEO
- Tools and techniques to simplify your SEO efforts
- Practical steps to increase your website’s traffic and rankings
Search Engine Savvy: Make Friends with Google & the Gang
For: Small & Medium Size Businesses
Length: 1.5 Hours
When your potential customers and site visitors search at Google, Bing, and Yahoo! … does your Web site appear in the results? At or near the top? In this class, we will be exploring SEO tactics to get your business ready for 2022 & beyond. You’ll leave having a better understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
This workshop provides a bite-sized yet comprehensive overview of Google and search engines
Learn
- What is SEO and why it matters
- How search engines work
- How rankings work on Google
- Paid versus organic search
- Intro to Google business profile
- Building your Google business profile
Social Media Essentials
For: Small to Medium Size Businesses
Length: 1.5 Hours
Social Media Essentials is a class that will teach you how to manage your social media accounts efficiently and with the right balance of care. You`ll learn all about which platform is best, what type of posts, and get tools to help you find success in an increasingly competitive world.
Learn
- How to Choose Your Social Media Focus
- Loads of ideas to try out
- There are tools to make your life easier!
Get Your Business Found- Google My Business + Ask Me Anything
For: Local Businesses & Retail Locations
Length: 1.5 Hours
Google My Business is an essential tool for any business to have a presence on the internet. Google my BUSINESS has many features including creating profiles; responding positively (or negatively) via reviews posted online; adding photos from products themselves if there isn’t already enough content showing up within Maps alone – all while answering questions like “What exactly do I need?”
You’ll be able to use this webinar as soon learn about some tips that will help increase customer engagement analytics in order to get more out of each interaction between yourself or one-of-a-kind product experience
Learn
- Creating a free Business Profile
- Customer Engagement Analytics
- The Google My Business App
- Required Verification
- Bonus: Ask me Anything
Introduction Online Marketing
Find Your Strategy
For: Small to Medium Size Businesses
Length: 2 Hours
When you’re running a business and the digital landscape is constantly changing, it can be hard to keep up. With so many other responsibilities that need attention too—how do we find time for marketing strategies in this situation? It’s hands-on work! Learn which strategies to focus on for your business.
Learn
- Introduction to marketing strategies.
- Hands-on Workshop.
- Walk away with a focused plan.
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
For: Small Business Owners, Start-Ups, Those just getting started with Social Media, Those interested in understanding how social media works
Length: 5 Classes-2 Hours Each
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Class One: Introduction to Online Marketing & Social Media
Class Two: 10 Best Practices for Business Success on Facebook & Twitter
Class Three: How to Grow Your Business with Pinterest & Instagram
Class Four: YouTube & LinkedIn
Class Five: Email Marketing & Your Website, where to start with online ads
Best 10 Online Tips Restaurants Can Use to Get New Customers + Ask Me Anything
For: Restaurants
Length: 1.5 Hours
In this class, we will be exploring 10 ways restaurants can use technology including delivery apps and social media like Yelp, Facebook, Instagram, and Google My Business to gain new customers and increase orders.
Learn
- Yelp (Reviews, Check-In offers)
- Google My Business (Reviews, Map, Search)
- Food Delivery Apps (Marketplace effect, don’t need to keep up with Technology)
- Facebook (Order Food, User Generated Content)
- Ask Me Anything
INTRO TO ONLINE ADVERTISING: 3 STEPS
For: Small Businesses
Length: 1.5 Hours
Why not use the power of online marketing to reach more customers? It’s easier than ever before. Learn about some great tools that will help you with your business, and try out these ideas for yourself!
Learn
- Introduction to online advertising
- Loads of Ideas to Try
- There are tools to make your life easier!
LinkedIn: How to Connect with Customers + Ask Me Anything
For: Service Businesses & B2B
Length: 1.5 Hours
When it comes to social media, you might be wondering what the best platform is. Well consider this – LinkedIn can nail your needs and provide more value than other sites! It’s an expert network that helps build relationships with people in various industries as well as develop sales pipelines for companies by using its powerful tools such as job lists or connections who may have an interest in buying from them down the road (or now). So why not take advantage?
Learn
- All about LinkedIn
- Loads of ideas to try out
- There are tools to make your life easier!
- Ask Me Anything
Join the Instagram Party: 10 Tips For Local Retail Businesses & Restaurants
For: Local Businesses & Restaurants Locations
Length: 2 Hours
Take your Instagram game up another notch with this class! Learn how to take better pictures and work on perfecting the art of storytelling through different media. Learn how to use it like a pro in this class, with special attention paid towards taking great pictures and lighting techniques that will make you stand out on IG stories or feed!
Learn
- From beginner to intermediate on Instagram, we have something for everyone
- Loads of ideas to try out
- There are tools to make your life easier!
Best 10 Online Tips Food Businesses Can Use to get Customers + Ask Me Anything
For: Food Businesses
Length: 1.5 Hours
The world is changing, and so are the ways in which people shop for food. For a business to be successful nowadays it needs more than just good-tasting products; they need customer acquisition abilities too! Learn the ways online marketing can help you attract new customers.
Learn
- 10 Online Tips for Food Businesses
- Loads of ideas to try out
- There are tools to make your life easier!
- Ask Me Anything
Get Your Business Found- Google My Business + Ask Me Anything
For: Local Businesses & Retail Locations
Length: 1.5 Hours
Google My Business is an essential tool for any business to have a presence on the internet. Google my BUSINESS has many features including creating profiles; responding positively (or negatively) via reviews posted online; adding photos from products themselves if there isn’t already enough content showing up within Maps alone – all while answering questions like “What exactly do I need?”
You’ll be able to use this webinar as soon learn about some tips that will help increase customer engagement analytics in order to get more out of each interaction between yourself or one-of-a-kind product experience
Learn
- Creating a free Business Profile
- Customer Engagement Analytics
- The Google My Business App
- Required Verification
- Bonus: Ask me Anything
Getting Started with Google Analytics
For: Small Businesses
Length: 1.5 Hours
Measuring the effectiveness of your marketing and sales efforts is imperative to making an informed business plan. Learn the basics of Google Analytics and how to use this powerful Google tool to increase traffic and sales for your business.
What we’ll cover:
• Set up Google Analytics correctly in just a few minutes
• Increase traffic & sales by focusing on the few metrics that actually matter
• Track the success of social media and marketing campaigns
Learn
- Basic Features of Google Analytics
- Loads of ideas to try out
- There are tools to make your life easier!
Don't See Class Your Looking For
Contact me.
I can only make a new class a quarter.
Custom Class
Classes for Agencies, Advisers & medium to Large Businesses (Train the Trainer)
AI Revolution: Supercharging Small Business Efficiency
For: Agencies , Consultants, & Medium to Large Businesses
Length: 1.5 Hours
Join me, Molly O’Kane, for our cutting-edge interactive workshop. This workshop explores how AI can streamline workflows, cut costs, and free up valuable time by automating tasks like business plan creation, industry analysis, and contract preparation. We’ll demystify AI’s capabilities, highlight industries best positioned for AI success, and provide practical guidance on using AI to optimize processes and produce key business documents such as capability statements.
Learn
- Demystify AI: Gain a clear understanding of what AI can and can’t do for your business, focusing on practical applications that drive efficiency and innovation.
- Industry Insight: Explore which sectors are best positioned to benefit from AI advancements, from niche markets to broader industries.
- AI Implementation for Teams: Equip your team with skills to use AI for automating business planning, writing essential documents, and optimizing operational resources—empowering staff to enhance productivity and focus on strategic initiatives.
Don't See Class Your Looking For
Contact me.
I can only make a new class a quarter.
Custom Class
Steps to Schedule
Step 1: Choose Class
Pick class you are interested in offering or contact me to discuss new class. All classes are virtual unless previously arranged.
Live in person classes only available for conferences, business summits and large events. Travel and Time Expenses Apply.
Step 2: Schedule
Use the links provided by email to book class time in Molly's Calendly. Sometimes I forget to unlock the calendar. Email me if you can't find a time.
Step 3: Email
Send welcome email to registered clients.
Retired classes
- 10 WAYS TO THRIVE IN BUSINESS DESPITE COVID
- ONLINE GIFT CARDS FOR SMALL BUSINESSES * GET READY FOR SMALL BUSINESS SATURDAY
- WEBSITE BEST PRACTICES FOR LOCAL SMALL BUSINESSES
- GOOGLE ANALYTICS (Part 1 & 2)
- FACEBOOK/ INSTAGRAM ADS (Part 1 & 2)
SOCIAL MEDIA GOAL SETTING & SCHEDULING TOOL